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A muscular, tattooed man, alone in his dimly lit room, begins a ritual of self-humiliation. His previously flat stomach now stretches taut and round, filled with excessive air. He lies back, one hand tenderly caressing his bloated belly, the other holding a bottle of soda. He tilts his head back, chugging the soda, his belly expanding further with each gulp. He pauses, allowing the fizz to work its way through his system, then releases a loud, satisfying burp. His eyes roll back in pleasure as he repeats this process, his belly growing bigger and harder, ready for worship.