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Frank West, the grizzled photojournalist, finds himself in the thick of a zombie outbreak on Black Friday, the perfect storm of consumer chaos and the undead. With nothing but his trusty camera and a creative use of mall tools, Frank turns the retail bloodbath into his personal playground. A lawnmower becomes a whirling death machine, reducing the shuffling, groan-faced zombies to giblets and goo. Frank's gruesome, gleeful rampage through the mall is a masterclass in survival horror, a symphony of splattered brains and shattered bones.