A seedy, dimly-lit shop serves as the stage for this gay reality show, where straight men come to pawn their most valuable asset: their cocks. The gay patrons, hungry for straight dick, inspect the merchandise like a market, feeling the weight and length of each uncircumcised cock. Some straight men are nervous, others confident, but all are driven by desperation to make a quick buck. The shop owner, a savvy gay man, orchestrates the transactions, ensuring everyone gets their money's worth.