In a dimly lit room, a Nike Air Max 90 aficionado unboxes a pair of pristine sneakers. The crinkle of the wrapper, the smell of new rubber, and the soft leather under their fingertips send electric pulses through their body. They slip the sneakers on, reveling in the tight, comforting embrace, before stripping down to admire the contrast of their naked body against the sleek, sportswear giant's design.